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Revitalizing Bangkok: The “Food Culture Awakening Old Districts” Campaign

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In an exciting development for food lovers and tourists alike, LINE MAN Wongnai has announced an ambitious campaign in collaboration with the Tourism Authority of Thailand (TAT) titled “Food Culture Awakening Old Districts.” With an investment of 80 million THB, this initiative is set to breathe new life into Bangkok's historic neighborhoods—Song Wat, Talat Noi, and Nang Loeng—running from now until October 31, 2024. A Collaborative Vision The campaign is a fusion of culinary and cultural experiences, aiming to elevate these lesser-known districts to the status of more famous tourist spots like Yaowarat. According to Mr. Yod Chinsupakul, CEO of LINE MAN Wongnai, the collaboration seeks to stimulate the local economy by working closely with local restaurant operators. The goal is to create a vibrant atmosphere that marries food, arts, and culture, providing visitors with a holistic experience of Bangkok’s heritage. Unique Experiences Await At the heart of this campaign is the “Day-t...
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LINE MAN Partners with Bangkok and Chulalongkorn for a Lively Walking Street at Banthat Thong

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LINE MAN has joined forces with the Bangkok Metropolitan Administration (BMA) and Chulalongkorn University Property Management Office (PMCU) to host the “Bangkok Car Free 2024” event, transforming Banthat Thong Road into a dynamic walking street. This initiative not only enhances the area’s appeal but also reinforces Bangkok's reputation as the number one food destination. A Creative Community Space The event took place on September 21-22, where rising stars Thet – Myron and PP – Punpredee, known for their roles in the popular Duang Jai Tewaprom drama series, explored the culinary delights of the Banthat Thong area. This collaboration highlights the success of uniting the public sector, private sector, and civil society to create an engaging prototype for public spaces. By closing the road to vehicles, organizers aimed to promote a pedestrian-friendly environment that encourages social interaction, creativity, and community engagement. LINE MAN’s Contributions LINE MAN play...
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LINE MAN’s Eco-Friendly Initiative: The “No Condiments” Feature

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In a bold move towards sustainability, LINE MAN has launched the “No Condiments” feature within its food delivery service. This initiative builds on the success of the earlier “No Plastic Cutleries” option, aiming to reduce environmental impact significantly. Within just two months, the “No Condiments” feature has saved over 20 million condiment packets, with a goal of reducing plastic and food waste by an impressive 4,200 tons annually. Addressing Environmental Challenges Mr. Yod Chinsupakul, CEO of LINE MAN Wongnai, emphasizes the urgent need to tackle environmental issues in Thailand, which generates approximately 2.76 million tons of single-use plastic waste each year. LINE MAN is committed to prioritizing Environmental, Social, and Governance (ESG) principles by leveraging technology to foster sustainable practices that benefit both users and restaurants. The “No Condiments” option allows users to specify their preference for unseasoned meals directly with restaurants. This is esp...
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